After more than 20 years of ups and downs, Futuru As the group's global layout deepens and its business territory expands, our cultural concepts also need to keep pace with the times. After the group's strategic discussion and the joint creation of all employees, the upgraded version of the corporate culture concept system is officially released, and we will open a new chapter with every striver!

01

Cultural upgrade background

From the launch of its Hong Kong headquarters in 2001, to taking root in Zhejiang, Jiangsu, Cambodia, and then to the preparation of a new factory in Vietnam, Futuru

As we move toward a new stage of high-quality development, we have decided to strategically focus on adjusting our mission statement to embrace future challenges with a more open approach! 

02

Cultural concept upgrade instructions

Mission renewed

Old Our Mission: The World's Best Affordable Wheeled Products Company New Our Mission: The World's Best Wheeled Products Company

Adjust meaning

The deletion of "economical" is not to weaken the cost-effectiveness advantage, but to break through a single market positioning and move towards a full-category and full-scenario wheeled product ecology. 

03

Cultural inheritance

Our vision (unchanged): Inspire cycling exploration

Our Mission (Renewed): The world's best wheeled products company

Core values (unchanged): safety, family, transparency, curiosity, responsibility, passion

Strategic pillars (unchanged): operational excellence, user center, collaborative innovation 

Let us use the upgraded cultural concept as a guide to jointly write a new legend of Futuru X in the critical year when the new production line in Cambodia is put into production and the Vietnam factory is being prepared!

END

Editor丨Human Resources-Kang Lu