HUFFY BMX "attacks with a hammer"

The first professional-grade frame in more than 20 years is released shockingly 

SLEDGEHAMMER

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As the core strength of COVATION Group's manufacturing end, FUTURUX Pioneer Global has always empowered its brand innovation with excellence in manufacturing. Recently, HUFFY BMX, a subsidiary of the group, received great news - the new "Sledgehammer" frame was officially released. This is the brand's first professional-grade frame for the market in more than 20 years. It marks HUFFY's strong return in the BMX field and also demonstrates the synergy of the "One Company" under the group's vertically integrated ecosystem!

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New product highlights: Born for riders, breaking through performance limits

This Sledgehammer frame, known as the "Sledgehammer", has put countless efforts from design to implementation, and every detail is closely aligned with the needs of the rider:

Professional-grade configuration: Available in 18-inch (Rico Blue color) and 20.9-inch (Cool Black color) specifications. The frame geometry, strength and durability have been verified by Olympic-level riders and can withstand the high-intensity impact of freestyle riding.

Full-link rider participation: From concept conception to test implementation, former professional racing driver Jason Jewell, Olympic athlete Nick Bruce, teenage rider Huck Kurinsky, etc. participated in the entire process, from the angle of the head tube to the reinforcement of stress points, all incorporating real riding feedback.

Brand sentiment inheritance: The name "Sledgehammer" not only pays tribute to the classic movie "Napoleon" in the early 21st century, but also continues the brand history of the same mountain bike from Huffy's early years. It has both personality and commemorative significance.

02

Behind the Scenes: Cross-Team Collaboration,

Interpretation of the “One Company” concept 

The birth of Sledgehammer is a vivid embodiment of COVATION Group's "vertical integration, collaborative symbiosis". From research and development to release, every link is inseparable from the full support of each team:

HUFFY's entire department is linked: from the engineering department to convert CAD designs, to the purchasing department to ensure materials, to the marketing department to plan and promote, and the logistics department to coordinate delivery. Even departments that have not been involved in the BMX field before have actively joined in, making the initial "rider sketch" grow into a common mission for the entire company.

03

Group resonance: lighting up brand dreams with manufacturing strength

The original intention of HUFFY BMX is to "let more people ride bicycles and convey freedom and love", which is highly consistent with Futurux's concept of "empowering high-quality products with excellent manufacturing". Today, we not only build professional BMX frames for global users, but also help a new generation of riders ignite their passion for sports through after-school training camps and campus promotion activities for riders such as Nick Bruce.

Click to view the exciting video below and explore the wonderful charm of Sledgehammer together!

●The birth of HUFFY BMX

● "Napoleon the Great"

The special issue of "Huffman Post" also records the development story of the frame in detail. Everyone is welcome to learn more about the details behind this "work of sincerity for more than twenty years."

The release of Sledgehammer is another practice of COVATION Group's "One Company" concept - building a solid quality foundation on the manufacturing side, linking user needs on the brand side, and ultimately bringing products with both performance and emotion to the market. In the future, Futurux will continue to use its leading manufacturing capabilities to support more of its brands in breaking through innovation and bring better wheeled products and outdoor experiences to consumers around the world!

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Graphic editing丨Human resources-Kanglu